Former Vanderbilt athletics public address announcer Frank Crowell, 71, died on Tuesday.
Crowell’s voice was heard at Commodores football and basketball games from 1981-2003.
He was best known for his signature delivery of the line “Show your gold,” which encouraged Vanderbilt fans to shake gold-colored pompoms that were distributed at the events.
“He was part of the infrastructure at Vanderbilt for many, many years,” Vanderbilt director of communications Rod Williamson said. “He brought a good deal of pleasure and excitement to a lot of Vanderbilt fans for a long time and was a class act the whole way through.
“He took the job very seriously, and it showed in his craft.” read here